Design that drives action

Branding, illustration, and web design for non-profits, healthcare orgs, and community-driven businesses.

Kat Hetterscheidt

The Good Stuff

Branding, design, and illustration for the people and places doing good work.

Branding & identity

Logos, style guides, and templates that keep your brand consistent everywhere it shows up, in print and online.

Recent: Lake Chelan Chamber of Commerce, Idaho Outdoor Expo, Kae Media
Design & digital

Websites, reports, and graphics that look intentional, read clearly, and hold up across every screen and page.

Recent: World Food Program USA, Kae Media, Thriving Together NCW
Illustration

Custom artwork, from editorial visuals to scientific and medical illustration, made to earn a second look.

Recent: Gender Confirmation Center, Two Stripe Sailor, Twoheaven

Let's work together

Calm, Cool & Collected

I design and illustrate with curiosity, wit, and a focus on making visuals that earn a second look. I work with mission-driven organizations, from local businesses and healthcare providers to global nonprofits like World Food Program USA, where I’ve collaborated on select works. All of them put people first. The work varies. The approach doesn’t.

How I work

Four habits behind every project, from the first conversation to the final proof.

Listen first

Every project starts with good questions. I learn what your team needs, then turn those goals into a clear design direction.
Build the system

Templates, style guides, and reusable pieces keep the brand consistent, no matter who is using it or where it shows up.
Design for everyone

Readable type, strong contrast, alt text, and accessible PDFs, so the work reaches every audience.
Carry it through

From concept to final proof, I manage the details, including print vendors, so what ships matches the vision.